Specialist translation for e-commerce Localise your online shop for international markets.
Lift your international conversion rate with specialist translation: product copy optimised for local search and marketing adapted to the local culture. Direct connection to systems such as Shopify Plus and Salesforce by API.
Four ISO certificationsTranslation partner to companies with high standards
- What we cover: ISO-certified specialist translation and localisation of product copy, category pages, marketing content and legal text in more than 220 languages.
- Specialist translators: native speakers with e-commerce experience. SEO keyword research for every target market included.
- Cost: MTPE from €0.07/word (catalogue data). SEO specialist translation from €0.12/word. Segments that already sit in your translation memory as a 100% match are discounted by 60% to 70%.
- Delivery times: standard projects from three working days. Express service for sale campaigns and seasonal launches.
Localisation for online shops
How to fill international baskets
A cross-border rollout often comes unstuck on language. Customers buy where they feel understood, and a plain word-for-word translation is not enough for a modern online shop. Growing organically in a new market takes cultural localisation and a deliberate SEO strategy.
E-commerce localisation at tolingo means native-speaker specialist translators adapting your brand voice, your search terms and your calls to action to what local buyers expect. At the same time we make sure your terms and conditions and cancellation policies match the rules of each country.
Expanding onto international marketplaces such as Amazon, eBay or Cdiscount? For their KYC checks, those platforms often ask for officially certified company documents. Through our specialist online shop Juristra you can order those documents, and the legal text that goes with them, at a fixed price:
- Certified commercial register extracts and business registrations
- Terms and conditions
- Privacy notices (GDPR compliant)
Legal specialist translation without certification is part of our range as well.
Shop localisation in detail
The e-commerce content we translate for you
A web shop is more than product photos. We translate every part of your customer journey, from the first Google result to the after-sales email.
Localisation of item data and category copy that sells. Large ranges too, thanks to ISO-certified post-editing.
Proper translation of cookie policies, the legal notice and support and FAQ databases, to the rules of each market.
Localisation of title tags, meta descriptions and alt attributes. We research how people actually search locally rather than translating keywords blind.
Transactional mail (order confirmations, shipping updates) and newsletter campaigns with real feeling, to keep customers coming back.
Optimised titles, bullet points (A+ content) and backend keywords for Amazon, eBay or Zalando, to make the most of your buy box chances.
Microcopy, checkout buttons and app interfaces (iOS and Android). Adapted to local UX conventions, so fewer people abandon the basket.
API and system integration
Automation for your CMS and content workflow
Managing spreadsheets by hand does not hold up at enterprise scale. That is why tolingo offers dedicated plugins for continuous localisation. As soon as a new product is created in your system, the data flows through our interfaces to our translators and back into your shop automatically.
- Export and sync: your shop hands new SKUs (as XLIFF, JSON, CSV or XML) to our system by API.
- Translation and MTPE: our systems match the text against your translation memory. New content goes through ISO-certified post-editing.
- Auto import: the finished text, optimised for search, goes back into your CMS or shop with the formatting intact.
Prices and MTPE in e-commerce
How to translate a large catalogue affordably
Once a shop carries more than 15,000 SKUs, traditional human translation rarely pays. This is where machine translation post-editing (MTPE) under ISO 18587 comes in: the machine does the pre-translation, a human specialist translator sharpens the style, fixes the errors and optimises for search. Your translation memory (TM) works alongside it, recognising identical segments (“material: 100% cotton”, for instance). Where a segment matches 100%, it is discounted by 60% to 70%.
Cost structure for shop translation
| Service | Price from | Where it is used in e-commerce |
|---|---|---|
| Post-editing (MTPE) | €0.07/word | Bulk product catalogues, standard attributes, FAQ databases. |
| SEO specialist translation | €0.12/word | Category landing pages, brand stories and bestselling products. |
| Translation memory | 60% to 70% off a 100% match | Recurring product specifications and standard sentences. |
| Terms and conditions & KYC documents | Fixed prices in the shop | Order directly from Juristra |
Prices vary with volume and target language. If you connect by API, we are happy to put together an individual volume price model.
Glossary: e-commerce localisation
Terms for your international shop project
- Localisation
- More than translation: adapting content to the cultural, legal and linguistic particulars of a target market. In e-commerce that covers product copy, currencies, units of measure, payment options and SEO keywords.
- Transcreation
- Creative reworking of marketing copy for the target market. Instead of a literal translation, the emotional effect and the brand voice are rebuilt in the target country. Particularly relevant for slogans, campaigns and hero copy.
- Translation memory (TM)
- A database holding every segment translated so far. On recurring product attributes such as material details or care instructions, a 100% match is discounted by 60% to 70%.
- Continuous localisation
- An automated process in which new shop content is passed to the translation system through an API and returned automatically once it is finished. No manual file export.
Common questions
SEO, integrations and cost
Ready to roll your shop out globally?
Connect your system, or let us analyse your product data export.
Free data analysis · Automatable by API · ISO certified