Specialist translation for tourism & hospitality Tourism translation for every use case.
Scale your multilingual booking journeys with specialist translation that plugs straight into your CMS, cultural transcreation for your destination marketing and efficient post-editing for millions of user reviews.
Audited enterprise qualityTranslation partner to companies with high standards
- What we cover: ISO-certified specialist translation and localisation for hotel descriptions, websites, social media and brochures in more than 220 languages.
- Industry experience: our specialist translators adapt travel content culturally (transcreation), with specific know-how in e-commerce and marketing.
- Cost efficiency: MTPE workflows for bulk user reviews and catalogue data start at roughly €0.05 per word.
- Delivery times: standard projects from three working days. For time-critical campaigns we offer an express service.
Scaling with technology
How APIs and CMS platforms fit together
A modern hotel inventory stopped being a single block of descriptive text long ago. It is made up of thousands of specific attributes: dynamic room categories, detailed amenities, complex cancellation terms and local restrictions. As the industry adopts the New Distribution Capability (NDC), the market is shifting fundamentally towards “rich content”.
Translating through spreadsheet exports is obsolete. It does not scale and it costs conversion at the point of sale. tolingo works API-first: native connectors into systems such as TYPO3 or e-commerce platforms let you send a new hotel landing page to our translation management system (TMS) at the press of a button and get it back checked to ISO 17100.
The challenge: avoiding duplicate content
Hotels are often listed on several booking platforms at once. Without a reconciliation step you pay to translate the same hotel twice. We help you spend the budget efficiently: our API is only called once your internal data cleanup is done. On top of that, our translation memory stores every string translated, so a recurring attribute is not charged again.
Transcreation vs MTPE
How to assign your translation resources
A one-size-fits-all translation strategy does not work in travel. Companies in the sector need a differentiated approach that covers the whole span from creative craft to efficiency at volume.
Travel sells emotion, status and dreams. A one-to-one translation is not enough for a branding campaign. Our specialist copywriters adapt cultural nuance and local humour (localisation) so the marketing intent lands in the target market.
Travellers lean heavily on user-generated content (UGC) when they book. At millions of words a day, machine translation post-editing is the only approach that keeps up with the volume. We combine neural machine translation with quality control by human revisers.
Content types and workflows at a glance
Architecture recommendations for travel providers
| Travel content type | The operational problem | Recommended solution & technology |
|---|---|---|
| User reviews & UGC | Huge volume (more than 1 million words a day). Machine translation on its own is too error-prone; translating by hand is unaffordable. | MTPE (machine translation plus post-editing) through an asynchronous REST API. |
| Brand campaigns & SEO | Risk of cultural misunderstanding; losing the emotional pull that converts in a new market. | Transcreation by native-speaker specialists. Direct CMS connectors (TYPO3, for instance). |
| Hotel inventory & rooms | Keeping hundreds of granular attributes consistent across more than 40 languages. | A hybrid approach with a CMS connection (for e-commerce, for instance) and a translation memory. |
Multilingual SEO and cultural adaptation
The psychology of search intent
Simply carrying a high-performing keyword across into German, French or Japanese often costs you traffic, because search behaviour is shaped by culture. The US market tends to search transactionally (“best price flights”), while German-speaking Europe searches for information (“which hotel suits me?”).
Our SEO localisation adapts meta tags, headings and body content to those cultural search intents. We advise your engineers on implementing hreflang tags correctly, so you avoid an SEO penalty for duplicate content.
Technical glossary for travel
Keeping terminology under control
We keep the terminology across your platforms exactly in step, so nothing goes wrong at the point of sale. Our core workflows include:
- New Distribution Capability (NDC)
- An XML-based data standard for the travel industry that, unlike the older GDS systems, can carry “rich content”: images and full descriptions of ancillary services.
- Transcreation
- A highly creative form of translation that rebuilds the emotional core, the call to action and the cultural nuance of a text (a slogan or a social post, for instance) from scratch for the target market.
- MTPE (machine translation post-editing)
- Neural machine translation followed by correction from a human specialist translator. It secures high throughput while keeping quality control in place.
- Translation memory (TM)
- A database holding every segment translated so far. On recurring content, standardised cancellation terms or hotel amenities for instance, the TM reuses the existing translation and brings the cost down.
Efficiency and cost structure
Transparent prices for OTAs
With API interfaces and a translation memory, you never pay twice for an identical sentence at tolingo, standardised cancellation terms for example. Efficient MTPE workflows for large volumes such as user reviews start at roughly €0.05 per word. For a highly creative branding campaign you invest in transcreation, our premium service.
Common questions (FAQ)
System integration, cost & quality
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Replace manual exports with API-driven translation workflows.
Certified to ISO 17100 and ISO 18587 · Direct CMS connection