tolingo logo
    Close
    • Services
      • Translation
        • Translation
          • Human translation
          • Machine translation
          • Express translation
      • Expertise
        • Expertise
          • Languages
          • Technical translations
          • Website translation
      • Additional services
        • Additional services
          • Certification
          • Proofreading & editing
          • Layout adaptation
          • Glossary creation
      • Technical solutions
        • Technical solutions
          • Translation memory
          • API
          • System integration
      • All services at a glance
    • Industries
      • Automotive
        • Automotive
        • Banking and finance
        • E-commerce and trade
      • Art and culture
        • Art and culture
        • Marketing and PR
        • Mechanical engineering
      • Medical and pharmaceutical
        • Medical and pharmaceutical
        • Legal
        • Travel and tourism
      • Technology
        • Technology
        • Science
      • All industries at a glance
    • Quality
      • Certifications
        • Certifications
        • Our Translators
      • References
        • References
          • Connox
          • HR7
          • Becker Sonder-Maschinenbau
      • Quality assurance at a glance
    • Prices
    • Contact
    • English
      • English
      • Deutsch
    • Search
    • My tolingo

      Login

      Menu
    • Services
      • Overview
        • Human translation
        • Machine translation
        • Express translation
      • Translation
      • Expertise
      • Additional services
      • Technical solutions
    • Industries
      • Overview
      • Automotive
      • Banking and finance
      • E-commerce and trade
      • Art and culture
      • Marketing and PR
      • Mechanical engineering
      • Medical and pharmaceutical
      • Legal
      • Travel and tourism
      • Technology
      • Science
    • Quality
      • Overview
      • Certifications
      • Our Translators
      • References
    • Prices
    • Contact
    • Order online
  • English
    • English
    • Deutsch
    • T&Cs
    • Data privacy
    • Legal notice

    marketing translation services

    SEO translations

    Male with beard at work - SEO translations

    What is an SEO translation?

    In order to explain the concept of an SEO translation, we first need to define the acronym ‘SEO’. It stands for ‘search engine optimisation’ and covers every action that can be taken to help a website achieve a search-engine ranking that’s as close to the top of the search results as possible. These actions include optimising a website with regard to keywords that allow the site to be found on the search engine in order to achieve the desired results.

    For an SEO translation, important keywords from the source text are localised in such a way that the translation achieves the most results or search hits in the leading search engine in the target country. The client usually provides a list of keywords for this.

    Collaboration

    Satisfied clients

    Amazon Audi Bosch Commerzbank Hochtief

    Three types of SEO translation

    1. The translator produces 1–3 translations for each keyword. The client can then decide for themselves which of the translations best complements their targets. When choosing the translated terms, the translator incorporates not only all the linguistic and regional quirks of the target country, but also any typical turns of phrases used by the client’s competitors in that country. The translation also takes into account any specifications regarding text length (number of words or characters).

    2. The translator produces just one translation for each keyword. Then you or your agency checks whether this is the best SEO translation for the target country. The best SEO translation is the one that, for example, generates the most search results or achieves the most hits within the search results. Then, if you prefer, translation agency tolingo can also deliver alternative translations for a second round of analysis.

    3. In the third type of SEO translation, the translator does the SEO analysis of the localised keywords themselves. This analysis is carried out on the basis of the number of hits in the biggest search engines in the target country. Here is an example of how this looks:
    immigration lawyer google.co.uk generates 20.200 hits
    immigration solicitor google.co.uk generates 3.400 hits
    immigration attorney google.co.uk generates 28.400 hits
    immigration lawyer google.com generates 68.600 hits
    immigration solicitor google.com generates 1 hit
    immigration attorney google.com generates 49.100 hits

    Results of the SEO translation: For the United Kingdom, tolingo would suggest using the translation ‘immigration attorney’. For the US market, we’d recommend using the term ‘immigration lawyer’ instead.

    Make a name for yourself in your target country with SEO translations

    A professional specialist translation is often the best preparation for a SEO translation. Which translation solution is the best for you? Contact us and we will find it together.  

    Your contact

    I'm happy to help.

    Gonçalo Silva // Account Manager

    +49 40 413 583 208 // goncalo.silva@noSpamtolingo.com

    Want to learn more about SEO translations? Let me advise you! My goal: Your texts should be perfectly translated – in any language.

    Why tolingo

    Even more reasons to convince you

    97.8 %
    client satisfaction

    220
    language combinations

    quadruple
    ISO certification

    1,000
    translations every day

    6,000
    translators worldwide

    30,000
    satisfied clients

    Tested and certified for
    translation service (ISO 17100), post-editing of machine translations (ISO 18587),
    quality management (ISO 9001) and information security (ISO/IEC 27001).

    One of the top 100 language service providers in the world for 7 years running.

    Newsletter

    All info in your inbox.

    Subscribe to our newsletter now and we will regularly provide you with information, news and tips from the world of translation.

    Icon Shop
    Order in shop
    Icon User
    Get advice
      to top
      tolingo logo
      Company
      • About us
      • Team
      • Community involvement
      • Offices
      • Careers
      Other areas
      • Blog
      • Guide
      • Languages
      • Translator applications
      • Translator area
      Legal
      • T&Cs
      • Data privacy
      • Legal notice
      © 2022 tolingo GmbH – Made with ♥ in Hamburg, Germany