Guide · For business
Transcribing interviews: types, rules and process
Which type of transcription suits which purpose, which rules to set before the first transcript and what the process looks like with AI pre-transcription. With a checklist for the recording and the data protection requirements.
In short
- There are three types of transcription: verbatim, clean verbatim and edited. Choose by purpose, not by preference.
- Transcribing by hand takes about five to ten times the length of the recording. With AI pre-transcription and correction, that falls considerably.
- The biggest gains come before the interview: a quiet room, the right microphone and a test recording.
- Set the transcription rules before the first transcript, or you will have to standardise everything afterwards.
- Consent before recording, pseudonymisation in the transcript and a data processing agreement if transcription is outsourced.
The three types of transcription
Transcription means turning spoken language into text. How exactly that happens depends on the purpose. If only the content matters, you transcribe clean verbatim. If how something is said matters too, including pauses, slips of the tongue and emphasis, you transcribe verbatim. If the text is going to be published, it is edited as well.
| Type | What is included | Suitable for |
|---|---|---|
| Verbatim | Every word, plus filler words, repetitions, pauses and non-verbal sounds | Qualitative research, conversation analysis, legal purposes |
| Clean verbatim | The content without filler words, slips of the tongue and throat-clearing | Market research, journalism, reports: the most common case |
| Edited | Grammar also smoothed and sentences put in order | Content, interviews for publication, subtitles |
Before recording: checklist
The quality of the recording determines how much work follows. Half an hour of preparation saves hours on the transcript later, and some problems can’t be fixed at all afterwards.
Preparing the recording and transcript
Setting transcription rules
Transcription rules define how speech is put into writing. Set them before the first transcript, so that all the files in a project look the same and can be compared later. These nine points are enough for most projects.
| Element | Recommendation |
|---|---|
| Speaker labels | Fixed abbreviations, such as I for the interviewer and R1, R2 for respondents |
| Timestamps | Every three to five minutes or at every change of speaker |
| Inaudible passages | Mark consistently, such as [inaudible] with the time |
| Uncertain words | In brackets with a question mark, such as (supply chain?) |
| Pauses | A consistent symbol, such as (…) for pauses of three seconds or more |
| Non-verbal sounds | Only if they matter for the analysis, such as [laughs], [phone rings] |
| Dialect and colloquial speech | Decide whether to keep it as spoken or smooth it into standard language |
| Numbers and abbreviations | Write them out or use digits, and stick to one approach |
| Anonymisation | Which details are replaced and with what, such as [Company A], [City] |
Established rule systems are common in academic research. In German-language research, these include the Dresing and Pehl system for content analysis and GAT for conversation analysis. In English-language conversation analysis, Jefferson notation is widely used. If your university or client specifies a system, it takes precedence.
Process and effort
The usual approach today is AI pre-transcription, followed by correction against the audio. The draft takes minutes, but the checking is still done by hand.
- ReviewListen to the recording once and mark difficult passages
- Pre-transcriptionAI produces the draft with timestamps
- Correction against the audioCheck section by section, correct speakers and technical terms
- FormattingApply the rules, anonymise
- Final checkSpot checks against the audio, completeness, filing
| Method | Time required | Note |
|---|---|---|
| Typing by hand | About five to ten times the length of the recording | So a good working day for a one-hour interview |
| AI transcription | A few minutes | The result is a draft, not the finished transcript |
| AI plus correction | About one to two times the length of the recording | The usual approach if the transcript needs to be quotable |
Where AI transcription reaches its limits
| Situation | What happens |
|---|---|
| Several people speaking at once | Changes of speaker and overlaps are attributed incorrectly |
| Dialect and strong accents | Words are guessed, often plausibly but still wrongly |
| Technical terms and proper names | Product names and abbreviations come out garbled; a glossary helps |
| Background noise | Traffic noise and room echo reduce accuracy considerably |
| Numbers and units | Often written down wrongly, especially in interviews with a lot of data |
Data protection and anonymisation
Interview recordings are personal data, often even when no names are mentioned. Obtain consent before recording, covering the recording, processing and planned use. Decide on the storage location, access rights and deletion period before the first file is created.
In the transcript, personal details are pseudonymised: names are replaced with codes, places and companies are described in general terms and exact ages are converted into age ranges. Then check whether people could still be identified from details, such as an unusual job title in a small company.
If you outsource transcription or use a cloud tool, you need a data processing agreement under the GDPR and should know where the servers are located. At tolingo, transcription runs in processes certified to ISO/IEC 27001. This is guidance, not legal advice.
Common mistakes
Most problems arise before transcription starts: missing rules, a poor recording or unresolved data protection questions.
| Avoid | Better | Why |
|---|---|---|
| Transcribing first, setting rules later | Set the rules before the first transcript | Otherwise half the file has to be standardised afterwards. |
| Transcribing verbatim when clean verbatim is enough | Match the type of transcription to the purpose | Verbatim takes many times longer and is harder to read. |
| No timestamps | A timestamp every three to five minutes | Without them, every check turns into a search. |
| Leaving real names in the transcript | Pseudonymise, such as [Respondent 1], [Company A] | Usually a requirement for research and publication. |
| Any AI tool for sensitive recordings | A provider with a data processing agreement | Without an agreement and a known server location, the processing lacks a sound legal footing. |
| Passing on the AI draft unchecked | Check it against the audio | Otherwise errors in figures and names only come to light once they are quoted. |
FAQ
How long does it take to transcribe an interview?
By hand, the rule of thumb is five to ten times the length of the recording. With AI pre-transcription followed by correction against the audio, it usually takes one to two times as long as the recording.
Which type of transcription do I need?
For market research, journalism and reports, clean verbatim is enough. Verbatim transcription is used when how something is said also matters, for example in conversation analysis or for legal use.
Is AI transcription good enough?
As a draft, yes. With several speakers, dialect, technical terms and background noise, errors creep in that only show up when you check against the audio. That is why the AI version is followed by a correction by a professional.
What do I need to consider for data protection?
Obtain consent before recording, pseudonymise personal details in the transcript and set the storage location and deletion period. If you outsource transcription, sign a data processing agreement.
Can I have interviews translated as well?
Yes. The usual approach is to transcribe first and then translate the text, because the technical terms and speaker attribution are settled by then.
More guides
-
For business
Translation or localisation?
Which content needs which level, with a checklist.
-
For business
Choosing the best translation agency
Eight criteria with a matrix, a checklist and a template for a test translation.
-
Service
Transcription service
AI pre-transcription with human correction, timestamps and speaker labels.
