SEO translation to achieve the most search hits in the search engine of your target country SEO translation to achieve the most search hits in the search engine of your target country
SEO translation

What is an SEO translation?

In order to explain the concept of an SEO translation, we first need to define the acronym ‘SEO’. It stands for ‘search engine optimisation’ and covers every action that can be taken to help a website achieve a search-engine ranking that’s as close to the top of the search results as possible. These actions include optimising a website with regard to keywords that allow the site to be found on the search engine in order to achieve the desired results.

For an SEO translation, important keywords from the source text are localised in such a way that the translation achieves the most results or search hits in the leading search engine in the target country. The client usually provides a list of keywords for this.

tolingo offers three types of SEO translation

  1. The translator produces 1–3 translations for each keyword. The client can then decide for themselves which of the translations best complements their targets. When choosing the translated terms, the translator incorporates not only all the linguistic and regional quirks of the target country, but also any typical turns of phrases used by the client’s competitors in that country. The translation also takes into account any specifications regarding text length (number of words or characters).
  2. The translator produces just one translation for each keyword. Then you or your agency checks whether this is the best SEO translation for the target country. The best SEO translation is the one that, for example, generates the most search results or achieves the most hits within the search results. Then, if you prefer, tolingo can also deliver alternative translations for a second round of analysis.
  3. In the third type of SEO translation we offer, the translator does the SEO analysis of the localised keywords themselves. At tolingo, this analysis is carried out on the basis of the number of hits in the biggest search engines in the target country. Here is an example of how this looks:
immigration lawyer google.co.uk generiert 20.200 Suchtreffer
immigration solicitor google.co.uk generiert 3.400 Suchtreffer
immigration attorney google.co.uk generiert 28.400 Suchtreffer
immigration lawyer google.com generiert 68.600 Suchtreffer
immigration solicitor google.com generiert 1 Suchtreffer
immigration attorney google.com generiert 49.100 Suchtreffer

Results of the SEO translation: For the United Kingdom, tolingo would suggest using the translation ‘immigration attorney’. For the US market, we’d recommend using the term ‘immigration lawyer’ instead.

Summary: Make a name for yourself in your target country with SEO translations

tolingo helps you to rank the translated texts (or websites on which these texts appear) highly in the search engine of the target country. Within the scope of an SEO translation, for instance, our translators can recommend the translation that obtains the most search results in the leading search engine of the target country. This means you not only benefit from receiving a professional-quality specialist translation, but also immediately generate positive signals on the local search engine  in your target country.

Selection of our services

Professional translation of AdWords campaigns

AdWords translation

If your keyword lists result in several logical translations for individual terms, our translators can select the translations that achieve the greatest number of hits in the target country’s search engine.

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Express translations for your international businesses

Express translation

Even when things need to happen quickly, we make sure that every project is handled correctly for the subject area and all delivered translations are of high quality - for all industries and languages.

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Successfully localise or internationalise your website

Website translation

With tolingo as a partner for translating your website, there are no limits when it comes to localising and/or internationalising your company and winning new customers abroad.

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